Meet the human workers behind AI

Last week with the Diplab team, we spent two exciting days at the European Parliament in Brussels, engaging in profound discussions with and about platform workers as part of the 4th edition of the Transnational Forum on Alternatives to Uberization.

Our stellar panel, co-organized with A. Casilli, M. Miceli, T. Le Bonniec and others, featured data workers and commercial content moderators Kauna Ibrahim Malgwi, Noraly Guevara and Sakine B., as well as researcher Jonas CL Valente from the Fairwork initiative.

Together, we delved into the intricacies of the human labor that fuels artificial intelligence and ensures safe participation to social media. Together, we discussed workers’ expectations, concerns and common struggles to move forward toward a world in which where technology serves all humans equally and responsibly.

1st INDL-Middle East and Africa conference

I am proud to announce that our group International Network on Digital Labor (INDL), together with the Access to Knowledge for Development Center (A2K4D) at The American University in Cairo’s School of Business, is organising the inaugural conference of the Middle East and Africa (MEA) chapter of INDL titled ‘Digital Labor Perspectives from the Middle East and Africa.’ Organized in collaboration with the International Labour Organization (ILO), Digital Platform Labor (DiPLab), Weizenbaum Institute and Université française d’Egypte, this conference will be held on May 28, 2024, in Cairo, Egypt.

Rationale

Digital labor is at the heart of our evolving economies. To address the specific challenges and developments in the Middle East and Africa (MEA), we are launching a dedicated chapter of INDL for the region.

This conference provides a unique platform to present research related to the MEA region, both ongoing and/or burgeoning. The conference offers opportunities for scholars and practitioners to engage with topics such as platformization, automation, gig economy dynamics, and technology-mediated labor.

INDL-MEA will feature three tracks: one in Arabic, one in English, and one in French, reflecting the linguistic diversity of the region.

Topics

Submissions must be in reference to the MEA region, for instance: in perspective, case studies, or focus.

Submission topics may include but are not limited to

  • Case studies examining platforms, gig economy workers, and online digital labor in MEA
  • Exploring algorithmic management practices in work processes, recruiting, and HR in MEA
  • Issues of digital platform labor on gender and inclusion in the MEA region
  • Consequences of the shift to digital labor on workers, businesses, economies, and labor markets in MEA
  • Effects of remote work and digital labor on employee well-being and productivity in MEA
  • Policy responses to the rise of digital labor and automation in MEA, including regulatory measures and government intervention
  • Strategies for organizing digital workers and managing geographically distributed workforces in MEA
  • Intersectional perspectives on digital labor in MEA
  • Exploring AI and digital labor through a decolonial lens in MEA
  • Challenges posed by Generative AI to human labor in MEA

Submissions

We invite submissions of anonymized abstracts for papers, case studies, and policy briefs related to these topics. Abstracts, up to 500 words, can be submitted in Arabic, English, or French through our website INDL-MEA.

Important Dates

  • Deadline for submissions: January 31, 2024
  • Acceptance notification: February 15, 2024
  • Registration opens: TBA
  • INDL-MEA conference date: May 28, 2024

Together, let’s foster a thought-provoking dialogue and contribute to shaping the future of digital labor in the Middle East and Africa.

For more information, please see the INDL website.

To submit an abstract, click here.

The socio-contextual basis for disinformation

Within the Horizon-Europe project AI4TRUST, we published a first report presenting the state of the art in the socio-contextual basis for disinformation, relying on a broad review of extant literature, of which the below is a synthesis.

What is disinformation?

Recent literature distinguishes three forms:

  • misinformation’ (inaccurate information unwittingly produced or reproduced)
  • disinformation’ (erroneous, fabricated, or misleading information that is intentionally shared and may cause individual or social harm)
  • malinformation’ (accurate information deliberately misused with malicious or harmful intent).

Two consequences derive from this insight. First, the expression ‘fake news’ is unhelpful: problematic contents are not just news, and are not always false. Second, research efforts limited to identifying incorrect information alone, without capturing intent, may miss some of the key social processes surrounding the emergence and spread of problematic contents.

How does mis/dis/malinformation spread?

Recent literature often describes the characteristics of the process of diffusion of mis/dis/malinformation in terms of ‘cascades’, that is, the iterative propagation of content from one actor to others in a tree-like fashion, sometimes with consideration of temporality and geographical reach. There is evidence that network structures may facilitate or hinder propagation, regardless of the characteristics of individuals: therefore, relationships and interactions constitute an essential object of study to understand how problematic contents spread. Instead, the actual offline impact of online disinformation (for example, the extent to which online campaigns may have inflected electoral outcomes) is disputed. Likewise, evidence on the capacity of mis/dis/malinformation to spread across countries is mixed. A promising perspective to move forwards relies on hybrid approaches mixing network and content analysis (‘socio-semantic networks’).

What incentivizes mis/dis/malinformation?

Mis/dis/malinformation campaigns are not always driven solely by political tensions and may also be the product of economic interest. There may be incentives to produce or share problematic information, insofar as the business model of the internet confers value upon contents that attract attention, regardless of their veracity or quality. A growing, shadow market of paid ‘like’, ‘share’ and ‘follow’ inflates the rankings and reputation scores of web pages and social media profiles, and it may ultimately mislead search engines. Thus, online metrics derived from users’ ratings should be interpreted with caution. Research should also be mindful that high-profile disinformation campaigns are only the tip of the iceberg, low-stake cases being far more frequent and difficult to detect.

Who spreads mis/dis/malinformation?

Spreaders of mis/dis/malinformation may be bots or human users, the former being increasingly controlled by social media companies. Not all humans are equally likely to play this role, though, and the literature highlights ‘super-spreaders’, particularly successful at sharing popular albeit implausible contents, and clusters of spreaders – both detectable in data with social network analysis techniques.

How is mis/dis/malinformation adopted?

Adoption of mis/dis/malinformation should not be taken for granted and depends on cognitive and psychological factors at individual and group levels, as well as on network structures. Actors use ‘appropriateness judgments’ to give meaning to information and elaborate it interactively with their networks. Judgments depend on people’s identification to reference groups, recognition of authorities, and alignment with priority norms. Adoption can thus be hypothesised to increase when judgments are similar and signalled as such in communication networks. Future research could target such signals to help users in their contextualization and interpretation of the phenomena described. 

Multiple examples of research in social network analysis can help develop a model of the emergence and development of appropriateness judgements. Homophily and social influence theories help conceptualise the role of inter-individual similarities, the dynamics of diffusion in networks sheds light on temporal patterns, and analyses of heterogeneous networks illuminate our understanding of interactions. Overall, social network analysis combined with content analysis can help research identify indicators of coordinated malicious behaviour, either structural or dynamic.  

Micro-work and the outsourcing industry in Madagascar

I had the privilege and pleasure to visit Madagascar in the last two weeks. I had an invitation from Institut Français where I participated in a very interesting panel on “How can Madagascar help us rethink artificial intelligence more ethically?”, with Antonio A. Casilli, Jeremy Ranjatoelina et Manovosoa Rakotovao. I also conducted exploratory fieldwork by visiting a sample of technology companies, as well as journalists and associations interested in the topic.

A former French colony, Madagascar participates in the global trend toward outsourcing / offshoring which has shaped the world economy in the past two decades. The country harnesses its cultural and linguistic heritage (about one quarter of the population still speak French, often as a second language) to develop services for clients mostly based in France. In particular, it is a net exporter of computing services – still a small-sized sector, but with growing economic value.

Last year, a team of colleagues has already conducted extensive research with Madagascan companies that provide micro-work and data annotation services for French producers of artificial intelligence (and of other digital services). Some interesting results of their research are available here. This time, we are trying to take a broader look at the sector and include a wider variety of computing services, also trying to trace higher-value-added activities (like computer programming, website design, and even AI development).

It is too early to present any results, but the big question so far is the sustainability of this model and the extent to which it can push Madagascar higher up in the global technology value chain. Annotation and other lower-level services create much-needed jobs in a sluggish economy with widespread poverty and a lot of informality; however, these jobs attract low recognition and comparatively low pay, and have failed so far to offer bridges toward more stable or rewarding career paths. More qualified computing jobs are better paid and protected, but turnover is high and (national and international) competition is tough.

At policy level, more attention should be brought to the quality of these jobs and their longer-term stability, while client tech companies in France and other Global North countries should take more responsibility over working conditions throughout their international supply chains.

6th Conference of the International Network on Digital Labor (INDL-6)

I’m sooo glad to be in Berlin for the 6th edition of this beloved INDL-6 conference, which is taking place at Weizenbaum Institut!

INDL started as a small-scale, informal, little-funded project, aiming to create linkages between academics and students interested in the transformations of labour brought about by digital technologies. We first met in Paris in Spring 2017, then in Louvain-la-Neuve (Belgium) a few months later, and in both cases, a smallish 20-people room was enough for all. Back then, we called ourselves ENDL (where E stood for “European”).

But in 2019, we partnered with Toronto-based colleagues and upgraded to INDL, moving from European to International level. We started a cycle of conferences which initially remained rather small-scaled, and for two years had to take place online owing to the pandemic crisis. Things started to change in 2022, when colleagues from Greece proposed to restart an in-person version of the conference which eventually took place in Athens. It was also the first time that we launched a call for papers, rather than just limiting ourselves to invited speakers, and the conference was a huge success, with almost a hundred participants and sessions running in parallel.

This year edition’s follows the same format, and I’m so happy to see that a large community is forming around this topic. It’s good to see some people who already attended last year or even before, together with many new faces, and numbers continuing to grow (this year, we have three instead of just two parallel sessions!).

Together with the parallel sessions, this year’s event includes three keynotes, an arts-meets-science session, and a regulation-oriented debate on due diligence processes and the technology supply chain. Weizenbaum Institut is a wonderful place and has made available funding, support, and an incredibly committed team of colleagues, students, and volunteers who are making this conference a success.

For the programme, link to the livestreaming of plenaries and main sessions, and further information, please see indl.network.

Cambridge

Today, I end my 3-month-and-half visit to Churchill College, University of Cambridge where I am a By-Fellow. It has been an amazingly enriching experience and I gratefully acknowledge financial support from the French Embassy in the United Kingdom. Colleges are special places where traditional elitism mixes with more modern tendencies toward openness and diversity. I think the great value of colleges rests in their deeply interdisciplinary culture – way beyond what one may find in university departments and research centres. In my short stay, I have had lots of mind-opening conversations with scholars from all domains (often while enjoying a nice meal together), always with the feeling that people listen and learn from each other rather than that sense of constant competition that I have often perceived when crossing disciplinary boundaries.


My by-fellowship would not have been possible without the support of Gina Neff and her colleagues at Minderoo Centre for Technology and Democracy who hosted me. They are doing extremely valuable work to rethink the social and environmental impact of technologies and to promote innovative and more sustainable ways forward. I was also honoured to collaborate with the team of Cambridge Digital Humanities, especially Anne Alexander who directs the Learning programme and invited me to give two sessions on social network analysis at the Social data School last June. Finally, I thank the director and the members of the CRASSH research centre (where Minderoo is based) who kindly welcomed me at their offices and gave me the opportunity to attend some of their recent events.

Brazil in the global AI supply chains: the role of micro-workers

AI is not just a Silicon Valley dream. It relies among other things, on inputs from human workers who generate and annotate data for machine learning. They record their voice to augment speech datasets, transcribe receipts to provide examples to OCR software, tag objects in photographs to train computer vision algorithms, and so on. They also check algorithmic outputs, for example, by noting whether the outputs of a search engine meet users’ queries. Occasionally, they take the place of failing automation, for example when content moderation software is not subtle enough to distinguish whether some image or video is appropriate. AI producers outsource these so-called “micro-tasks” via international digital labor platforms, who often recruit workers in Global-South countries, where labor costs are lower. Pay is by piecework, without any no long-term commitment and without any social-security scheme or labor protection.

In a just-published report co-authored with Matheus Viana Braz and Antonio A. Casilli, as part of the research program DiPlab, we lifted the curtain on micro-workers in Brazil, a country with a huge, growing, and yet largely unexplored reservoir of AI workers.

We found among other things that:

  • Three out of five Brazilian data workers are women, while in most other previously-surveyed countries, women are a minority (one in three or less in ILO data).
  • 9 reais (1.73 euros) per hour is the average amount earned on platforms.
  • There are at least 54 micro-working platforms operating in Brazil.
  • One third of Brazilian micro-workers have no other source of income, and depend on microworking platforms for subsistence.
  • Two out of five Brazilian data workers are (apart from this activity) unemployed, without professional activity, or in informality. In Brazil, platform microwork arises out of widespread unemployment and informalization of work.
  • Three out of five of data workers have completed undergraduate education, although they mostly do repetitive and unchallenging online data tasks, suggesting some form of skill mismatch.
  • The worst microtasks involve moderation of violent and pornographic contents on social media, as well as data training in tasks that workers may find uncomfortable or weird, such as taking pictures of dog poop in domestic environments to train data for “vacuuming robots”.
  • Workers’ main grievances are linked to uncertainty, lack of transparency, job insecurity, fatigue and lack of social interaction on platforms.

To read the report in English, click here.

To read the report in Portuguese, click here.